Zoe Harcombe researcher, author, blogger and public speaker in the field of diet and health deconstructs and destroys the UK governments Eat Well Guide with precision analysis, discusses the three flaws of epidemiology and exposes the five food giants: Institute of Grocery Distribution, British Nutrition Foundation, British Retail Consortium, Food & Drink Federation and the Association of Convenience Stores – the who’s who of the fake food industry behind the design of the Eat Well guide.